The two-part docuseries allows viewers a deeper look into how Cooper rose to fame after moving to New York City and beginning to share her personal stories with listeners. The new Hulu show explores both her childhood and her current decision to go on tour for her Unwell brand. In some ways, it seems a lot has changed since Cooper’s days podcasting from her New York apartment to now, when she owns a network that includes other podcasts and side ventures. But Cooper’s content is getting more and more attention, and her impressive wealth supports that.
How much money will Alex Cooper have in 2025?
In the year 2025, Alex Cooper’s estimated net worth is $60 million. Her earnings in 2024 are estimated at $22 million by Forbes and $32 million by other sources, respectively. Her deals worth millions of dollars with Spotify and Sirius XM, brand partnerships, live shows, and a few smart investments all contribute to the growth of everything. Not bad for someone whose career began in a New York apartment as a college podcast. The numbers are impressive, but the wild leap she has made is that she signed a $60 million Spotify contract in 2021 and a $125 million SiriusXM contract in 2024, which will take her into the future. That doesn’t even take into account the money she made from merchandise, sponsorships, live events, and her Unwell beverage line, which is now available at Target. When Cooper’s stake in Trending, a media startup, is taken into account, her wealth in 2025 will be unprecedented for women in podcasting.
Who is Alex Cooper?
If you’ve heard the phrase “Daddy Gang” or know the “Call Her Daddy” jingle by heart, you already know Alex Cooper. Born Alexandra Cooper in Newtown, Pennsylvania, in August 1994, she started as a college Division I soccer star and film student at Boston University
She once told BuzzFeed that while school was rough—she got teased for her red hair and “frail legs”—her home life was a safe haven where she could just be loud, creative, and totally herself.
Cooper moved to New York City after college and, with then-roommate Sofia Franklyn, launched Call Her Daddy in 2018. The show was picked up by Barstool Sports just a month later.
It blew up for its unfiltered talk about sex, dating, and real-life drama, especially when a public “friendship breakup” with Sofia played out on social media for everyone to watch.
Since then, Cooper’s been running the show solo, landing A-list guests, launching a documentary, and building a genuine media empire—oh, and she’s just 30.
Alex Cooper Career Earnings
She made $22 million all by herself in 2024, which is her highest single year to date.
Layers are added by live events, merchandise sales, and endorsements. Cooper’s Call Her Daddy merchandise went on sale immediately and sold out in three days. In 2020, she made $800,000 just from merchandise.
Her Unwell Hydration drink line, now the official hydration sponsor of the National Women’s Soccer League, reportedly brought in seven figures in its first year.
Nevertheless, Cooper remains honest. She stated on the Boyfriend Material podcast in April that she “just like didn’t believe in putting my face next to it” when she turned down a significant brand deal. I think saying no to s— is important because if you don’t, you just lose your credibility. Whether you like it or not, she is in charge of everything.
Alex Cooper Early life
Before the Spotify numbers and Sirius XM fame, Alex Cooper’s early life was honestly pretty ordinary, but she’s made a point of sharing it all.
Alex was born in Newtown, Pennsylvania, on August 21, 1994. He is the youngest of three siblings. Her father was a Philadelphia Flyers TV producer, and she had a psychologist mother and a TV producer father.
In school, she was an all-star soccer player, gritting her way to a scholarship at Boston University and co-captain status at Pennington School. She’s always said sports helped her toughen up and gave her an outlet for the competition she’d later bring to the content world.
Her college years weren’t just about soccer. She majored in film and television, was drawn to storytelling early, and had a knack for both sports and media.
Childhood friends say she was always the most “out-there” kid, making home movies in the basement, which set the stage for all the brash, experimental podcast work she’d do years later.
She’s always kept her heritage close, with a mix of European and Jewish roots and a family that stressed personal growth above everything. Maybe that’s why she still feels a bit like an underdog, even with $60 million in her back pocket.
And that’s the thing: whether or not you vibe with Call Her Daddy’s brand of honesty, Alex Cooper has made podcasting look like a space where anyone, if they’re bold enough, can rewrite all the rules.