Brand Community: Building Connections Beyond Boundaries
What is a brand community? Albert Muniz Jr. and Thomas C. coined the term “brand community” in 1995. It is “a specialized, non-geographically bound community, based on a structured set…
What is a brand community? Albert Muniz Jr. and Thomas C. coined the term “brand community” in 1995. It is “a specialized, non-geographically bound community, based on a structured set…